She Jumps’ Dream Big Jump Far Fundraiser
Logo and branding (2025)
The designs for Dream Big, Jump Far take a bold, high-energy approach, using funky, geometric typography and high-contrast color blocking to create a sense of confidence and clarity. The ‘8 Heavyʼ typeface is a defining feature—its thick, blocky letterforms convey strength and presence, with unique curvatures that nod towards the playful nature of SheJumps’ mission.
The color palette relies on vibrant, punchy contrasts, featuring vivid cool-toned primaries, a signature SheJumps hot pink, and crisp white or black for clarity and emphasis. These solid color fills create a sharp, structured aesthetic, reinforcing the ambition and excitement behind the event. This direction feels modern, confident, and unmistakably loud, perfect for a fundraiser focused on pushing limits and achieving big goals.
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